Citizens: Kelly Anna & Felipe Guimaraes

Kelly Anna and Felipe Guimaraes are London-based creatives and new parents. Kelly is an artist/designer known for her powerful silhouetted figures focusing on female empowerment and sport. She has designed for both Nike and Lego and spoken at Art & Design festivals globally. Felipe is a Creative Director and partner at BBH who has worked on major campaigns for the likes of Burger King, Adidas, Virgin Media, and Absolut, to name a few.

How did you meet?

F: I commissioned Kelly for a job. Fast forward a few years, we bought a house together, had a little one, but are now engaged.

What would you be doing if you hadn’t followed your current path?

K: Weirdly enough, I think both of us would have gone into sport in some shape or form. I used to be a Ballroom and Latin dancer, as well as a gymnast, when I was younger.

F: I was an aspiring Tennis player. I can imagine we would have met at the Olympics in another life, and still have ended up together. 

How has having a child has affected the way you dress/shop?

K: A little but not much, I think we are both fortunate with the little one we have been given. He has slotted into our life rather than the other way around. We still do and enjoy pretty much the same things we used to do before. We have shifted our focus a lot more towards sustainable brands and sustainable shopping habits, just because that is something we both value.

Read on
Buildings
There is an Afterlife.
What becomes of your sneakers?
Our goal

Our goal is to offer total sustainability throughout the product lifecycle, from design and production through end-of-life. By sourcing renewable materials and recycling them, we can target an environmental impact of zero or better.

Recycling program

Afterlife is the Roscomar recycling program. We offer free end-of-life returns which means that we can take your old Roscomars and reincarnate them into something new so they don't end up in landfill or incineration, which is the fate of 85%+ of shoes globally.

Global leaders

We work with global leaders in textile and footwear recycling. We disassemble the components of each sneaker and recycle that which can be recycled, such as rubber. Natural materials such as leather, suede and cotton, are composted or reprocessed to make new materials.

What becomes of your sneakers?
Our goal

Our goal is to offer total sustainability throughout the product lifecycle, from design and production through end-of-life. By sourcing renewable materials and recycling them, we can target an environmental impact of zero or better.

Recycling program

Afterlife is the Roscomar recycling program. We offer free end-of-life returns which means that we can take your old Roscomars and reincarnate them into something new so they don't end up in landfill or incineration, which is the fate of 85%+ of shoes globally.

Global leaders

We work with global leaders in textile and footwear recycling. We disassemble the components of each sneaker and recycle that which can be recycled, such as rubber. Natural materials such as leather, suede and cotton, are composted or reprocessed to make new materials.

Buildings
Back to base.
Free returns for recycling